SEO NEWS RECAP KW43                                                                                               Follow | Suche

SMM & SEO News - Recap der Woche 43

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Auch wenn Facebook die Friendship Pages launcht und bald "Daily Deals" à la Groupon & Co. anbietet: Die laufende Woche steht ganz eindeutig im Zeichen von Google - oder besser gesagt: Google gibt Gas bei der Lokalen Suche. Von 100 in dieser Woche ausgewählten News rund um SEO & Co. entfallen fast 20 auf das Thema Local Search.

 

Was vorletzte Woche eher harmlos mit einer entsprechenden Google-Ankündigung losging, führte dann bereits letzte Woche zur Änderung der Google-Benutzeroberfläche, um Local Searches zu erleichtern. Und seit Dienstag ein Paukenschlag nach dem anderen: Erst Google Boost, dann Google Place Search Und mit "leichter Verzögerung" zieht Bing Places nach.

 

Was auffällt bei den extrem kurzen Innovationszyklen: Die Unsicherheit nimmt zu - nicht nur bei SEOs. Deshalb wird allenthalben in die Kristallkugel geschaut und über die Zukunft der Suche sinniert.

 

Best of Google Place Search

Das Video ist zwar englisch, aber extrem gut verständlich und beispielhaft für ein gutes Screencasting. Wer's besonders eilig hat, kann sich die ersten 2:30 Min. sparen.

Auch wenn es viele gute deutsche Posts zum Thema Google Place Search gab, hier noch der Hinweis auf das äußerst ausführliche und mit vielen Screenshots angereicherte Posting von Searchengineland. Der letzte Absatz gibt meines Erachtens auch gute Antworten auf die Frage nach der Future of Search.

 

Best of Google Boost Ads for SMBs

Mit Google Boost haben Small and Medium Sized Businesses (SMBs oder zu deutsch KMUs) die Möglichkeit, einfach und unkompliziert(er als über AdWords) lokale Werbung bei Google zu schalten.

 

Hier ist nachzulesen, wie Google Boost funktioniert und wie eine Anzeige angelegt wird: Google Blog

 

Und hier gibt's ausführliche Antworten auf 12 Fragen rund um Google Boost: Google Support

 

Die Zukunft der Suchmaschinenoptimierung

Erst hat Searchenginewatch die Frage gestellt, dann hat Andrea Reitmeier das Thema aufgegriffen, und SEO-United hat schließlich eine Art Crowdsourcing-Wettbewerb daraus gemacht.

 

Die wichtgsten Tendenzen sind unseres Erachtens:

  1. Formate: Text -> Bild -> Video & Maps
  2. Endgeräte: Desktop/Laptop -> Mobile -> TV
  3. Rankingfaktoren: Standort, Network/Kontakte, (Social) Likes/Dislikes

Oder in ganzen Sätzen: Für erfolgreiche Suchmaschinenoptimierung bzw. zusätzlichen Traffic sind möglichst viel Formate für möglichst viele Endgeräte zu optimieren. Dabei sind "neue" Rankingfaktoren und Googles Einflussnahme auf die "Bahnen", in die Suchanfragen gelenkt werden, zu berücksichtigen.

 

Außerdem wird sich die Art des Suchens bzw. der Eingabe verlagern vom Tippen zu Sprache bzw. Bild (Augmented Reality, siehe Immoscout, Tutorial bei t3n). Optik wird versus Texte/Inhalte auch deswegen noch wichtiger werden, weil Google die Vorschau der Trefferseiten wohl bald flächendeckend einführt.

 

 

 

Wie wichtig wird die Lokale Suche bzw. SEO für die Local Search werden? Welche Tendenzen sind mit Blick auf die Zukunft der Suche bereits absehbar? Wie wichtig wird der Social Graph?

 

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